Duke Law School engaged with us to update their brand and tie it back to the rich history, vision, and place among the larger Duke ecosystem. Over the years, many internal departments began using a variety of one-off logos to represent groups, organizations, and the school as a whole. This resulted in an identity crisis with a lack of consistency that was slowly deteriorating the brand. After conducting on site research and interviews, we provided several branding recommendations, beginning with the logo and all possible use-cases associated with it. The finished brand guide helped key stakeholders execute all communications on brand while providing an extended visual language to differentiate within the school. Once the branding was in place, we crafted a new framework and UX strategy for the website that included 7,500+ pages with live integrated data sources. Additional microsite’s provided professors with the ability to create and manage their own “Centers” complete with landing and content pages, as well as their own blog platforms all within the Drupal environment.

AGENCY: REVERED